TATA / Christmas in summer

TATA Christmas – A Magical White Christmas in Summer

We were thrilled to be the post-production house for one of the biggest projects of the year, crafted by Olga Lee for the agency VML. The TATA Christmas campaign is truly special—not just because of its scale but because of its magical concept.

In Uruguay, Christmas falls during the height of summer, with sunshine, warm beaches, and vibrant outdoor celebrations. But this piece dares to dream of the impossible: a white Christmas, with snow blanketing the world, even in the heat of December.

Under the expert supervision of Sebastián Imoda from Wild Animals, our team brought this snowy dream to life. Using cutting-edge VFX, we transformed the summer landscapes of Uruguay into a breathtaking winter wonderland, capturing the magic of the season and reminding us that, during Christmas, anything is possible.

Credits:
From Wild Animals VFX

Executive Producer: Alfredo Azarola
Executive Creative Directors: Sebastián Imoda & Erik Berlín
VFX Supervisor: Sebastián Imoda
Matte Painting: Sergio Duarte, Santiago Martínez, Pablo Kou
Compositing VFX: Chito, Diego Riverol
Color Grading: Fernando Dromer

We’re proud to have been a part of this wild journey. A special thanks to Olga Lee, VML, Oliver Garland and Mariana Gascue for trusting us with such a wonderful project.

Want to see how it all came together? Check out the VFX breakdown and experience the magic of the final video on our website!

#TATANavidad #WildAnimals #VFX #CreativeStudio #Uruguay #WinterInSummer